MUTE PACKAGING REDESIGN

Services

  • Packaging Design
  • Photography - Retouching
  • Merchandising Display Stand
  • Copywriting
  • Illustration
  • Print Production

Rhinomed invited us to redesign the packaging of their range of Mute nasal breathing devices, a product designed to increase airflow through you nose during sleep by gently opening your airways. The role of the redesign was to explain how Mute works and who it’s right for, demonstrate how it’s used and ensure the role of the Trial pack is explained and encourage it as the first purchase for a new buyer. The new packs maintain the integrity of the brand, whilst enhancing its appeal.

The feature of the window on the front of pack was removed as a die-cut as it lacked shelf standout, replaced by a retouched photograph to better showcase the device itself. Colour coding across the range was strengthened to differentiate the Trial pack and clearly represent the range of sizes. Back of pack was completely redesigned for ease of communication, whilst the inside booklet was also redesigned to ensure clear usage directions.